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Automotive, iOS
Product Design, UI Design
2025
Context
The Porsche Experience Center runs driving sessions, dining, and events across one campus.
Problem
Booking, arrival, the track day, and the follow-up each lived in a different place. One scattered experience.
Process
Mapped the visit from booking to the drive home and grouped every touchpoint by moment.
Splash Page
Atlanta
Los Angeles
On the Track
Demo Laps
The Track
Drive Experiences
Select Model
Car Info / Specs
Book Now
Booking Info → Personal Info → Payment Info
Book Appointment
Off the Track
Simulator
Retail Store
Dining
Speedster Cafe
Restaurant 917
Restaurant 917 Info
Make a Reservation
Booking Info → Personal Info
Confirm Reservation
Book
On the Track
Off the Track
Search
Filters
Experience Type
On the Track
Demo Laps · Drive Experiences
Off the Track
Simulator · Dining
Availability → Vehicle Models → Group Size → Price → Save
Explore
FAQ
Events
Morning Shift
Porsche History
Center Map
Gallery
Profile
User Account
Bookings
Contact
Settings
Sitemap
Wireframes
Solution
One app to connect it. Before, during, and after the visit, in one place.
Outcome
iOS designs delivered as a complete flow, from booking to post-drive recap. Not yet shipped, so the figures below are anticipated outcomes based on the prototype.
5→1
Touchpoints to book, arrive, and drive. Web booking, email, phone, front desk, and paper waiver collapse into one app.
3 taps
From opening the app to a confirmed drive booking: pick a model, pick a time, confirm.
~30%
More off-track bookings, by surfacing the simulator, dining, and retail alongside every drive.
Anticipated, not measured.
Next project
Nuro
04
07
© 2026 David Jeong Woo Kim