A character brand I ran for two years. Figurines, merchandise, and the world around them, from first sketch to shipped box.

Na-ra, a Seoul native, left behind the daily grind to rediscover herself on a global adventure. From Korea’s bustling streets to distant corners of the world and mystical realms, she reignited her love for art and storytelling. Her journey of courage and passion transformed her into a confident, purpose-driven woman, inspiring anyone striving to carve their own path. Na-ra’s story is a relatable and genuine exploration of the universal quest for meaning and fulfillment.

From LA to KOR · Est. 2023

Suul, a lively blob born from a spilled drop of soju, embodies Na-ra’s personality and emotions. As her playful and loyal companion, Suul travels with Na-ra, reflecting her feelings and adding magic to their adventures, always reminding her she’s never alone on her journey.

A single-day pop-up and the most recent drop. Four to five SKUs across apparel, accessories, and travel gear; about $1K gross in one day.

The larger show and first drop. Followers up 7x in 48 hours, about $7K gross in two days.

Ran design, production, and the shop end to end.